Overview. Mojave was founded in London, UK, in 2020 with the goal of launching an online store that offers artisan-made, high-quality, sustainable, and inspiring pieces. With a passion for minimalist design, Alexandra and her partner created the brand and its art direction, overseeing everything from packaging to website design, to bring Mojave to life.

Context. Mojave was created to craft minimalist, modern jewelry that blends sustainability, quality, and durability. With a passion for timeless design, the brand offers expertly made, affordable pieces for everyday wear.

The work we did We focused on developing the branding, social media assets, and website design, ensuring everything was tailored to stand out as an online-only brand. Every detail was carefully considered to align with the overall vibe and create a cohesive look and feel.

Components Launching a new brand involves a tremendous amount of work, from designing the logo and selecting eco-friendly packaging to curating the collection and organizing a photoshoot. We built the website on Shopify, created a printed magazine, and developed supporting print materials to bring the brand vision to life.

Outcome. The MOJAVE jewelry website is now live and available across Europe. As part of our launch, the pieces were featured on Wolf & Badger, reaching a global audience. Our successful collaboration with Wolf & Badger has allowed us to connect with even more customers worldwide.